Dassler Brothers Shoe Factory - The Birthplace of Adidas and Puma. Born to Christoph von Wilhelm Dassler and Pauline were Rudolf Dassler and Adolf Dassler, who later took over as the pioneers in the field of shoe and sports apparel manufacturing. Rudolf Dassler is older brother of Adolf Dassler, as well as their father Christoph von Wilhelm Dassler worked in a very shoe factory, hence the brothers had some insight about shoe manufacturing. In 1928, the brothers together formed the company Gebrder Dassler Schuhfabrik or the Dassler Brothers Shoe Factory, which engaged in shoe manufacturing. After the two brothers split, Rudolf Dassler formed a separate shoe manufacturing company within the name of Ruda, which has been later registered as Puma; and Adolf Dassler continued together with his own company Adidas. This division sparked among the epic rivalries between Puma and Adidas, because both versions will be the world's far-famed shoe and apparel brands. Founded in 1948 and located in Herzogenaurach, Germany, Ruda ('Ru'dolf 'Da'ssler) manufactured sports footwear. The name Ruda was later changed and registered as Puma, which is the German term for cougar. Puma's first milestone was the manufacturing of the world's first screwed football boots known as the Super Atom. Today, it's got applied for each of the apparel related businesses and contains become one of the best-known sports brands around the world. Puma sponsors sports athletes of different countries worldwide. Some with the renowned athletes who are sponsored by Puma are Usain Bolt, Sergio Aguero, and Mario Gomez, and others. Initially, a part in the Dassler Brothers Shoe Factory, Adidas was formed after Adolf Dassler, the older brother Rudolf Dassler separate to form another company. Adolf Dassler was nicknamed as 'Adi', that was later used in the naming of the organization as Adidas ('Adi' 'Das'sler). Based in Herzogenaurach, Germany, Adidas has exploded to get one of the global leaders in the area of apparel, running shoes, and sportswear manufacturing. Currently, Adidas manufactures products to get a wide range of sports for example football, cricket, basketball, tennis, and rugby, amongst others. Adidas also endorses famous sports athletes such as Lionel Messi, Sachin Tendulkar, and Andy Murray, and others. Over many years, family members feud changed into brand rivalries, as Adidas and Puma pioneered the apparel industry making use of their products. Both Adidas and Puma, market and advertise their brands and products through promotions, sponsorships, advertisements, through organizing sports-related activities. The rivalry between your two brands has additionally been delivered to life by sponsoring rival sports teams and clubs. In spite of the rift and rivalry, it might be fitting to state that both Rudolf Dassler and Adolf Dassler would be the groundbreakers in the area of shoe manufacturing. Adidas and Puma may share intense rivalries within the sports apparel manufacturing space, but one has got to remember the idea that both these companies originated in the Dassler Brothers Shoe Factory.